Do you tend to have one go-to outfit that you wear almost daily? Do you lean towards all-black or muted tones for convenience? When was the last time you wore a bright dress, shirt, or tie? Style is a very personal thing, but sometimes we do not realize how our outfit choices are perceived by the people around us, and ultimately reflect who we are and how we think. That is where Scarlett De Bease, of Scarlett Image, steps in. Scarlett is a sought-after professional image consultant, wardrobe stylist, and personal stylist who is known for taking someone’s wardrobe (including some from 341!) and bringing it to a whole new level simply by adding basic pieces and accessories that match the client’s personality and lifestyle. Here, Scarlett shares her expertise on why adding color to your style is so important.

Color Matters, but What Are You Doing About It?

Guest Blogger: Scarlett De Bease

Color matters, so never underestimate the importance and impact of color in your clothes, accessories and makeup. You may have a gorgeous wardrobe, but if it is mostly black, then you likely will disappear into the crowd, which really should never be your goal if you are looking for success and growth for your business and career.

In this article in Psychology Today, that I was asked to contribute to about the importance of not blending in and becoming almost invisible, you can get more advice on how to not get invisible. You should aim for being positively noticed for your talents and accomplishment, and the colors you wear affect that outcome. Also keep in mind that always wearing black may show a lack of creativity and confidence, nether of which are helpful for your self-esteem or career.

If you are applying your makeup the same way you have for years, then you are missing out using color in your makeup to improve your appearance and look current. You do not need a lot of makeup and certainly less than you wore in your 20s, but you should at the very least wear mascara and lipstick.

Use COLOR, to help you get your wardrobe and makeup working for you, and not against you:

C – Create a look that works for your own individual look and style.
O – Open up your mind to try new looks.
L Less clothes & lighter makeup.
O Organize your clothes and makeup.
R Review and remember what you own and how well it works on you.

For more tips on how to update your wardrobe and overall personal style, be sure to check out Scarlett’s website!

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Go GreenGoing “green” has been in the spotlight for quite a while, and every year there are new and more efficient ways that we can all reduce, reuse, and recycle. With Earth Day coming up on Monday, we wanted to share some ideas for how you can “green” your business:

1. Turn off equipment when it is not being used. This can reduce the energy used by 25 percent; turning off the computers at the end of the day can save an additional 50 percent.

2. Encourage communications by email, and read email messages onscreen to determine whether it is necessary to print them.

3. Reduce fax-related paper waste by using a fax-modem and a fax cover sheet only when necessary. Fax-modems allow documents to be sent directly from a computer, without requiring a printed hard copy.

4. Produce double-sided documents whenever possible.

5. Find a supply of paper with maximum available recycled content, and choose suppliers who take back packaging for reuse. (We love how Cartridge World does this for printer ink!)

6. Instigate an ongoing search for “greener” products and services in the local community. The further your supplies or service providers have to travel, the more energy will be used to get them to you.

7. Before deciding whether you need to purchase new office furniture, see if your existing office furniture can be refurbished. It is less expensive than buying new, and better for the environment.

Environmentally friendly actions do not have to be large to have an impact. Consistently reducing the amount of energy, water, and paper your business uses can make a huge difference, both to the environment and your finances. Commit to a few small, easy ways to go green and you can expect big results!

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KeyboardIn light of our last blog post about Blake Robinson’s photo session with Michele’s daughter, Nicole—which created a widespread ripple effect of other people re-posting it to their blog—we thought it only appropriate to write about the power of blogging for your business:

You hear all the time that blogging is great for business, but many companies shy away from it because of the time it requires to formulate a well-meaning blog. The reason why we strongly encourage business owners to start blogging is because it has just about as much power as social media does to attract an audience and potential clients.

Blogging tells your followers a few things about your company, like detailed information and important news. It gets them involved with you. This is an important aspect of viral marketing because, without a blog, there is no other information about the company (or the employers or owners) other than what is on the website. In order to strike the right tone with your posts, here are some things to consider when blogging:

1) Relevant Yet Fun – Blog writing does not have to be stiff writing. In fact, you should never approach blog writing that way. Have fun with it. Grammatical construction is important, but the tone can be more relaxed. In today’s business, you want to be relational with your customers.

2) Relevant Yet Credible – Establishing your credibility will take more than one blog post. The more blogging that takes place and the more you deliver, the more you will gain notoriety for your business. Also, do a bit of research on which keywords your target audience searches for so they are more likely to be directed to your blog, and website, for answers.

3) Relevant and SEO-Friendly – Blogging plays an important role because it leaves room for companies to apply SEO concepts to their blogs. The more blogs that take place, the more SEO-friendly your site becomes. A great tool is to create a blogging calendar that will keep your posts organized and on-schedule.

Blogging can be fun and exciting, and is easily implemented into your site. Be sure to add keywords, pictures, videos, etc. A blog, especially if it is customized, can do wonders for your business.

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Nicole GrahamEarlier in March, the 341 Studios family shared a beautiful experience. Michele’s daughter, Nicole, had been undergoing months of treatment for a life-threatening disease, but she is doing very well now. She kept her spirits up the entire time, and her radiant personality (and smile!) were recently captured by Blake Robinson, of Blake Robinson Photography, to support Nicole’s “B+, Be Positive” way of life. Please click here to read Blake’s wonderful article, and see pictures from his photo session with Nicole. We are so proud of Nicole, Michele, and Blake!

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Olga Adler InteriorsSpring is the perfect time for redecorating, so 341 Studios was thrilled when design maven Olga Adler, of Olga Adler Interiors, agreed to share her expertise on how to effectively redecorate your office to reflect your company:

3 Tips To Make Your Office As Good As Your Brand

Is your office everything it could be? Does it tell your story? Does it represent you, your company, and the quality of services or products that you offer? If the answer is yes, stop reading now. If not, continue for 3 easy-to-use tips for decorating your office so it supports your brand, nurtures your team (even if your team is just you!), attracts high-quality clients, and makes your competitors envious.

1. Mix and Match?

Yes, but be careful. I’m not a fan of furniture sets in residential settings, but there is something to be said for consistency when it comes to office suites. If your office space consists of separate rooms feel free to mix styles, colors, and finishes and keep the style consistent within each room. However, if your work environment is a large open space, try to keep the furniture as unified as possible. Most business owners hope to expand their operations in the future. If you are in this group, then picking a furniture line that is well established is your best option. It will be easy to add desks, filing cabinets, and chairs if you start with a classic look.

2. Accessorize with Purpose.

Recently, I designed an office for a CPA firm. It was a great space in a class-A building; bright and airy with good furniture, but one that completely lacked any character. Mismatched artwork, no accessories, no vibe. We decided on an Asian-inspired theme and proceeded accordingly. I selected hand-painted screens, potted orchids, and accessories that symbolize wealth and abundance. Just in time for the tax season!

3. Make Your Brand Known and Seen.

Don’t forget to display your company’s name or logo where everybody can see it. Your logo can be printed on paper and framed as a poster, etched onto a glass partition, or adhered to it as a decal.

Hopefully you will take these simple, yet so effective, design tips when updating your company office or home work space!

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Woman SmartphoneNow that spring is officially here and the weather is finally getting warmer, more and more people will be heading outside for business lunches, working from the park, and walking to the office. As we know, mobile technology can change overnight, so after a long winter of staying indoors in front of the computer, we wanted to keep with the Google topic from our last Roundtable by sharing what new features in Google Apps are currently available to keep you connected to work while still enjoying the great outdoors.

  1. With Google Apps, all of your work is automatically saved in the cloud. That means you will have access to your email, calendar, documents, and sites and be able to work securely, no matter where you are in the world and what device you are on. For your business, this means every employee and everyone you work with can be productive from anywhere, using any device with an Internet connection.
  2. Google Apps helps you and your team work faster and smarter by making it easy for everyone – employees, partners, vendors, anyone – to collaborate effortlessly across teams, companies and locations. The app lets you share and edit many types of files – docs, spreadsheets, presentations and more – in real time. Forget all the time-wasting email back and forth over multiple file versions; storing docs in the cloud means everyone automatically has the latest version of any file.
  3. The app can help streamline everyday tasks like invoicing, budgeting, scheduling and more. You can create an invoice template in Google Docs, balance your budget by sharing a single spreadsheet or let Google Calendar suggest times for your team to meet. By removing these time-consuming bottlenecks, Google Apps frees you up to spend more time on the work that really matters.
  4. Features also include dozens of critical security features specifically designed to keep your data safe, secure and in your control. Your data belongs to you, and the Google Apps tools enable you to control it, including whom you share it with and how you share it.
  5. Also, moving your mobile business tasks to Google Apps helps reduce both your company’s overall expenses and its environmental impact. The app is powered by Google’s energy-efficient data centers, so it is less energy and carbon-intensive than on-premise servers.

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SEO PuzzleThis week’s Roundtable will be about trends in SEO, and we are so excited to have Kate Hamilton-Miller ofSearch Smart Marketing back as our guest speaker. We are also thrilled that Kate wrote a super-informative blog for us on the topic. This is just the tip of the iceberg on the timely trends of SEO, so be sure to join us on Friday!

Search Marketing Integrated (SMI) in 2013

Guest blogger: Kate Hamilton-Miller, Search Smart Marketing

This year will not be the year of “blank”. It is unlikely a single technology or change will drive the online experience in 2013. We are headed toward more personalized social and local search results – and marketers and business owners need to take an integrated approach to organic search (SEO), local maps optimization, social media engagement and paid search advertising.

Evolving Search Results Page Layouts

You may have noticed a few changes to your search engine results page (SERP) over the past year.

  • 7 vs. 10 Organic results
  • Local listings + reviews
  • Elimination of non-paid product search
  • Personalization

Google and Bing have moved away from the standard 10 organic search results per page layout. Knowledge Graphs, Snapshots, personalized recommendations and greater inclusion of local business listings have created both opportunities and challenges for business owners. Google is now limiting results to 7 Organic listings for many search queries. It is estimated that around 20% of keywords are now serving some variation of the “7 results per SERP layout”. These shifts in the SERP landscape are also helping to blur the lines between Organic, Local and Social optimization.

Quality Content is (still) King

Search engines remain voracious for fresh content and 54% of B2B marketers say they will increase content marketing spending over the next 12 months (2013 B2B Content Marketing Benchmarks – North America: CMI/MarketingProfs). Focus on not only creating new content, but making that content work harder for you.

  • Content Needs A Voice, Personality or Branding
  • Use Google Authorship to tie content to a verified author wherever it resides
  • Focus on sharing in-depth concepts or knowledge; not keywords or a specific word count

Citation Building

Over the past two years, the search engine landscape has changed significantly. While tried and true SEO practices such as good coding, site architecture and inbound links are still critical, significant updates to Google’s algorithm (most significantly Panda in 2011 followed by Penguin in 2012), worked to place new emphasis on local listing and citation visibility via map, mobile and directory products.

According to Google, 97% of consumers search for local businesses online. Owning your offsite listings and ensuring a positive searcher experience is a must. Claiming your listings show the search engines that you have control of your external profiles and data consistency can help overwrite incorrect information.

  • Name, Address, Phone Number (NAP) Consistency
  • Claim & Verify Local Listings
  • Add Categories (keywords) to show up in relevant local searches
  • Enhancement
    • Photos
    • Hours of operation
    • Products & Services
    • Payment methods accepted

Local search ranking algorithms are heavily dependent upon consistent local business data. The verification status of a listing is also believed to be a local ranking factor within search engine algorithms.

So, claim your local listings and submit business data to local search directories and internet yellow page distribution network like Localeze, InfoUSA, Axciom and Yext.

Review Monitoring & Reputation Management

Reviews have become the new online currency. Business reviews influence consumers, search engines & social media conversations.

  • 92% of Internet users read product reviews and 89% of people say that reviews influence their purchasing decisions. (eTailing Group)
  • A difference of one “star” in the average rating in a typical online business profile can lead to a 5–9% difference in revenues. (Harvard Business Review)
  • Businesses with few online reviews or negative average scores saw their search referral traffic drop by as much as 86% when Google started placing reviews under business websites. (DealerMarketing.com)

Online reviews have created a form of communication that bridges the gap between word-of-mouth recommendations and paid advertising. These reviews allow businesses to have active, positive participation from consumers and give consumers a solid foundation to create a relationship with those businesses.  Given the weight online reviews can carry, it is important to closely monitor what is being said and manage timely responses to negative feedback.

Google Enhanced Campaigns

In early February, Google announced ‘enhanced campaigns’ for AdWords. These enhanced campaigns have the potential to change the face of paid search management. Many marketers look forward to improvements including location based bidding, site link level reporting and ad group level ad extensions. However, some changes (ex. the loss of tablet bidding and mobile only campaigns) are less welcome.

All newly created AdWords campaigns will be enhanced campaigns by default, but you can choose the old campaign style for a few more months. Starting in June 2013, Google will upgrade all AdWords campaigns to the enhanced structure. The full impact of these changes on paid search performance and the Google search results page will become clear during the second half of the year.

If you currently manage your own AdWords account, consider viewing a webinar to learn more about enhanced campaigns and be sure to check your inbox for notification from Google as to when your account will be eligible to upgrade.

Facebook Graph Search

Facebook has rolled out a new search functionality called Graph Search. Facebook has indicated that the primary focus in launching Graph Search is people, photos, places, and interests. This new functionality taps into Facebook’s wealth of knowledge about its users. Facebook knows what you’ve written, commented on, what you like, how much you like it, and if you’ve shared information on a specific topic. Keep in mind, Facebook also sees your behavior and that of other Facebook members every time you visit a page that contains a Facebook like button, regardless of whether you hit like or not.

Right now there is a lot of hype around Graph Search, but some outstanding marketing questions and privacy concerns remain. Hit or miss, Graph Search is poised to influence the search marketing conversation throughout 2013.

Whether you can afford to work with a search marketing professional or plan to tackle these marketing efforts on your own – the key to success is planning. Develop a calendar to help you focus on areas of opportunity and to manage your time effectively. No one can possibly do everything – and there is no need. Create your own “must-do” list based on your strengths and where your potential customer base hangs out. Are your customers more of a visual Pinterest crowd or would sharing articles and insights on Facebook resonate more? What are your strengths? If you like to write, consider blogging. If you like to network, consider LinkedIn.

Take it one step at a time and by the end of 2013 you will have built a solid online presence. You and your business will be ready to take on the next wave of “it” technologies and hot new marketing trends in 2014.

For more on search marketing integration, check out Brad Miller’s article on Search Engine Watch

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Customer Love HeartWe hope everyone had a lovely Valentine’s Day! In addition to buying your sweetheart flowers and chocolates, don’t forget that you also need to show your clients that you appreciate their business. To continue the caring spirit, here are 5 tips to help you appreciate your customers:

  1. Make an Effort: Do you know how to get your customer’s attention? Think of ways to show you care about their business by sending them a follow-up card after a proposal meeting or suggesting outside products to them that would help promote their services. Doing small gestures that cost little to nothing is a great way to stay top-of-mind with your clients and encourages them to recommend you to their friends, Use your own gifts and talents to stand out and get your customers to take notice.
  2. Reward Your Customers for Referrals: If your gesture worked and a client refers your services, be sure to thank that client. So often, a referral thank-you is only paid if the deal closes—so reward them simply for the introduction.
  3. Over-flow: When your brand shows up in front of your customer, either in person or via email, newsletter, or phone call, you give your customers an opportunity to introduce you to someone new. Keeping in contact keeps your brand on the tips of their tongues. Out of sight proves to be disastrous if you are out mind when it comes to referrals. If your customers don’t have you on their minds, they won’t be referring your business.
  4. Give Your Best: When it comes to thank-you and holiday gifts, give your customers something that they can’t get anywhere else. Get creative. Get your customers to talk about you. Look at your own business through the eyes of your customers or ask a real customer to help you out. The very best person to ask about what your customers really want from your business is your customer.
  5. Surprise Your Customers: Turn ordinary interactions, such as a company lunch or meeting, into a memorable experience. The goal is to create moments for your customer to talk about.

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