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When we had our Roundtable back in March on Content Marketing, our guest speaker, Rhonda Hurwitz, and 341’s Michele Graham debated the merits of the Dollar Shave Club YouTube ad as a successful example of content marketing. Well, only a few months later, the company has just earned honors from the Association of Independent Commercial Producers as one of the best ads of 2012. In addition, the company’s arch video introducing the razor-subscription system garnered more than 10 million views on YouTube and convinced about 200,000 people to subscribe and pay for the monthly shipments—5,000 of whom signed up the day the video went up! If you missed the Roundtable or our post on Facebook, here is your chance to see what all the commotion is about and why Rhonda and Michele think this is a content marketing hit.
It is hard to believe that there are still risks involved with launching a business website, but today, hacking is as prevalent as ever. After helping clients design and maintain their new sites, we strongly encourage them to take the steps necessary to protect their site, and, more importantly, company’s security information that hackers would love to get their hands on. Not only does a hacker attack threaten your investment, they can delete or alter your files, add malicious content that spreads malware, and get your site blacklisted by search engines. Not good. That is why 341 now offers a maintenance program that provides support for website protection 24/7, but here are some extra tips on how you can take action by hardening your website against unauthorized intrusion:
We’ve noticed that one of the top things on every company’s to-do list is to create a mobile site. With everyone needing information on the go, it makes sense for companies to create a site that allows visitors to quickly access a phone number, address, service list, etc. without having to search through multiple pages—but how does one create a successful, user-friendly mobile site? Following the launch of the Maritime Aquarium’s new mobile site, here are a few behind-the-scenes tips on what makes a really good mobile site:
It is often hard for the designers and copywriters of 341 Studios to switch off our creative brains—even at the grocery store we tend to zero-in on the design of product logos or the wording on the package. One of the most common labels by far is for “Gluten Free” products, which we will admit, seem pretty enticing as a healthy alternative especially with beach season upon us. As it turns out, May is National Celiac Awareness Month—perfect timing for an informative blog on the gluten-free craze, written by our friend and registered dietician, Carol Wilder-Tamme, and accompanied by a selection of great gluten-free labels.
Do you tend to have one go-to outfit that you wear almost daily? Do you lean towards all-black or muted tones for convenience? When was the last time you wore a bright dress, shirt, or tie? Style is a very personal thing, but sometimes we do not realize how our outfit choices are perceived by the people around us, and ultimately reflect who we are and how we think. That is where Scarlett De Bease, of 
Going “green” has been in the spotlight for quite a while, and every year there are new and more efficient ways that we can all reduce, reuse, and recycle. With Earth Day coming up on Monday, we wanted to share some ideas for how you can “green” your business:
In light of our last blog post about 
Earlier in March, the 341 Studios family shared a beautiful experience. Michele’s daughter, Nicole, had been undergoing months of treatment for a life-threatening disease, but she is doing very well now. She kept her spirits up the entire time, and her radiant personality (and smile!) were recently captured by Blake Robinson, of 
Spring is the perfect time for redecorating, so 341 Studios was thrilled when design maven Olga Adler, of 
Now that spring is officially here and the weather is finally getting warmer, more and more people will be heading outside for business lunches, working from the park, and walking to the office. As we know, mobile technology can change overnight, so after a long winter of staying indoors in front of the computer, we wanted to keep with the Google topic from our last Roundtable by sharing what new features in Google Apps are currently available to keep you connected to work while still enjoying the great outdoors.